According to the International Data Corporation
(IDC), 43 percent of personal computer software in 2010 was pirated. Over the
years, software piracy in the U.S.
accounts for $9.7b in losses. Does your business have a software protection
strategy in place? Here are some factors that you need to take into
consideration to enhance your profits:
1. Devising
A Solution That Minimizes Theft
If you’re publishing standalone software, you are
distributing the complete binary. Any user has the ability to disassemble the
software and eliminate the copy protection, allowing them to reuse and redistribute
the program however they want.
The question is, what can you do to minimize theft?With license
manager software you allocate licenses by allowing a product to check out and check in a named license. This license manager keeps track of which users, how many of them
and on which device your licenses are
used; and in the instance of a floating license, the license identifies the
number of copies of the software are currently in use, ensuring compliance with
the agreement. License managers keep
honest users honest, and these are the users who are most likely to increase
your revenues.
2. Focus
On Revenue
Most often, mangers are so caught up with the idea of simply
protecting the software that they fail to realize what really matters. Instead
of asking “what is the best licensing software”, ask “which software license management will best
complement my protection strategy, and ultimately maximize my revenue”? Opt for licensing software that is revenue focused!
3. Decide
on The Licensing Strategy
What kind of software are you publishing? Do you intend to
offer a trial version for a brief time? Are
you planning to offer floating licenses? Do you want to restrict the number
of copies? The best license management software ensures that each of these
conditions is met, and that you have a strategic solution.
4. Software
License Management - The Devil Is In The Detail
For software licensing, the features and benefits are really
the selling point. What kinds of licensing models can the licensing software
manage? Is it multi-platform friendly? What is the level of security and
privacy functions? Is it flexible and easy to use?
Make sure you get a free trial
of the licensing software to gauge its functional benefits and whether it
complements your business model.
To learn more about Reprise License Manager (RLM), feel free
to browse through our website at www.reprisesoftware.com
or contact us at 1 (781) 837-0884.
