What’s Your Software Protection Strategy?

According to the International Data Corporation (IDC), 43 percent of personal computer software in 2010 was pirated. Over the years, software piracy in the U.S. accounts for $9.7b in losses. Does your business have a software protection strategy in place? Here are some factors that you need to take into consideration to enhance your profits:

1.     Devising A Solution That Minimizes Theft

If you’re publishing standalone software, you are distributing the complete binary. Any user has the ability to disassemble the software and eliminate the copy protection, allowing them to reuse and redistribute the program however they want.

The question is, what can you do to minimize theft?With license manager software you allocate licenses by allowing a product to check out and check in a named license. This license manager  keeps track of which users, how many of them and on which device  your licenses are used; and in the instance of a floating license, the license identifies the number of copies of the software are currently in use, ensuring compliance with the agreement.  License managers keep honest users honest, and these are the users who are most likely to increase your revenues.

2.     Focus On Revenue

Most often, mangers are so caught up with the idea of simply protecting the software that they fail to realize what really matters. Instead of asking “what is the best licensing software”, ask “which software license management will best complement my protection strategy, and ultimately maximize my revenue”?  Opt for licensing software that  is revenue focused!

3.     Decide on The Licensing Strategy

What kind of software are you publishing? Do you intend to offer a trial version for a brief time? Are  you planning to offer floating licenses? Do you want to restrict the number of copies? The best license management software ensures that each of these conditions is met, and that you have a strategic solution.

4.     Software License Management - The Devil Is In The Detail

For software licensing, the features and benefits are really the selling point. What kinds of licensing models can the licensing software manage? Is it multi-platform friendly? What is the level of security and privacy functions? Is it flexible and easy to use?

Make sure you get a free trial of the licensing software to gauge its functional benefits and whether it complements your business model.

To learn more about Reprise License Manager (RLM), feel free to browse through our website at www.reprisesoftware.com or contact us at 1 (781) 837-0884.